These are records that may contain the same name, phone number, email, or address as another record, but also contain other non-matching data. The most common (and harmful) type of duplicate data is a partial duplicate. In fact, they are perhaps the least harmful of all duplicates (although their existence can lead to more serious problems down the road). These are the easiest to spot and usually occur while moving data between systems.īut exact carbon copies of entire records are not the only type of duplicate data.
The most visible form of duplicate data is a complete carbon copy of another record. What is duplicate data?ĭuplicate data can be any record that inadvertently shares data with another record in your marketing database. Let’s dive into exactly why duplicate data can be such a problem for companies of any size and the different ways that it can harm your marketing and sales campaigns.
Duplicates can come from a wide range of sources - customer input error, importing and exporting errors, or even mistakes from your team. The most common data quality issue is duplicate data. Ultimately, data issues can cause irreparable harm to your marketing and sales budgets. No matter what the exact issue was, any mistakes in your automated marketing messages reflect poorly on your business, can confuse customers, and will drain productivity from your marketing and sales teams.
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